If a question often comes up about the HTTPS protocol, it is the meaning of the letter “S”. This corresponds to “SSL”, or “Secure Sockets Layer”, a technology that encrypts connections to websites so that data can not be intercepted.
However, beyond its definition, one has to wonder about its role: why is it important and why is it useful for websites?
5 reasons to use the HTTPS protocol
The explanations are numerous, but this article presents five main reasons. Most of them are related to the effectiveness of SEO, it is necessary to consider their implications.
1. The HTTPS protocol contributes to better SEO
At all times, Google’s algorithm compares sites to determine their SEO. Imagine two competing sites competing at the top of the results rankings for a search term by a user. It is important to understand how these are separated.
The differentiating element is then the HTTPS. Indeed, if all the quality signals are identical for two results, the one that opts for the HTTPS protocol can obtain the necessary advantage to prevail over the other.
This principle is based on the idea that Google constantly places the user at the center of its concerns and frequently modifies its algorithm in order to propose an improved experience.
2. HTTPS improves the user experience
Piracy involving massive data theft has become commonplace. Indeed, the year 2018 was marked by significant data leaks .
SSL protects data by preventing so-called ” middle man ” attacks , a listening method that consists of illegally monitoring and modifying communications between two users.
As a result, HTTPS is an essential tool for websites that offer credit card payments or use login credentials. Given a large number of hacks, users want to be assured that brands are doing their best to protect their private information against theft and intrusion. In other words, the privacy of users is important and the HTTPS protocol helps to preserve it.
3. SSL is required for AMP format
As a reminder, the acronym AMP stands for “Accelerated Mobile Pages”, or accelerated mobile pages. This is the technology that makes mobile page loading almost instantaneous. When you search on a mobile device, a lightning bolt icon appears next to some results to indicate that the pages in question are in AMP format. Since AMP is one of Google’s top priorities, it is intended to play a key role in SEO, which means that pages created in this format will ultimately benefit from better SEO. However, to be labeled AMP, the contents must use the SSL protocol.
The importance of mobile optimization and the interest that must be brought to the MPA in the context of this goal have already been addressed in detail. However, in order to adapt as much as possible to the web, the requirements related to the AMP technology must be closely examined, particularly with regard to the criteria relating to the HTTPS protocol.
4. Google indexes mobile versions
Echoing the previous point, Google now indexes mobile versions of sites, which means that its algorithms mainly use the mobile version of the content of a site to classify its pages.
In terms of indexing, Google advises some best practices, including that of starting to migrate to a secure site, especially for those who do not yet use the HTTPS protocol.
Ultimately, HTTPS overrides HTTP in indexing when all other factors are equal. Thus, focusing on safety offers a significant advantage.
5. The HTTPS protocol responds to the problem of “unsecured”
As of January 2017, Chrome displays “Not Safe” in the browser bar for any HTTP site that asks users for login credentials or credit card information.
It goes without saying that such a warning strongly influences the decision to purchase users. Indeed, before the implementation of this measure, only 3% of customers said they were ready to enter their payment information on a site that did not display the green padlock icon.
If this figure was already so low at the time, while the search engines were not yet warning users, it is easy to imagine the consequences for traffic and revenue from online sales.
The advantages offered by the HTTPS protocol are obvious, especially when it comes to preserving the efficiency of computer and mobile SEO, and to guard against loss of turnover for online sales.
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